TELL STORIES. DREAM BIG. FIND FLOW.

TELL STORIES. DREAM BIG. FIND FLOW.

Life is hard. Strength gives you options.

There is no such thing as “too strong”

Move better, feel better, perform better.

My neuroscientist brain sees everything as a movement problem - including strength, and flow is how we get better. Flow states are moments that stand out from the chaos of everyday life.

In flow, life is worth living a little deeper.

Nathan Baxter, who is the smiling bald man with a white beard sitting at an outdoor wooden restaurant or cafe, with other people in the background and trees outside.

Nathan Baxter, Founder and Coach

You don’t need to become someone else to grow. I help you get strong—mentally, emotionally, and practically—by using the strengths you’ve built already. We look at how your brain actually works, uncover what truly supports you, and train you to access flow with less effort and more consistency. As those small wins stack up, progress snowballs. Your confidence grows. You start trusting yourself with bigger challenges. My job is to guide you there. Your job is to bring who you already are. My goal for you on day one is to hear you say, with absolute conviction, “I’m not there yet—but I’ve got this.”

Get Started

I will teach you how to move better and coach yourself

Listen to Baxter Strength athlete, Paul Stein, explain the value proposition for athletes. This is your run-of-the-mill, red pill/blue pill situation. You can take the blue pill and go back to the way you have always trained and get the same results you’ve always got. No hard feelings, this is not for everybody. Or you can take the red pill and find out how deep this rabbit hole goes. Click here to find out more about individual and group solutions for immediate, short-term, and long-term results. From rookie to experienced campaigner, enthusiastic amateur to high-flying professional, there is a tailored solution to suit your exact needs.

Tell Stories. Dream Big. Find Flow.

TAKE THE RED PILL

Ben Wright, Australian record holder and Paralympian

“Taking Nathan on as a coach is the best decision I’ve made in my powerlifting journey. Yes, you’re going to get strong. However, it’s Nathan’s knowledge of neursocience and the brain that will not only make you a better lifter, but will bleed into other areas of your life and improve them. That is the real key to where success lies.”

Ben Wright, a male Paralympic athlete with a beard and long hair, wearing a yellow and white shirt and colourful sneakers, participating in parapowerlifting and is about to bench press at the Paralympic Games, surrounded by spectators and officials.

I Want To Give You A Gift

There are no secrets here.

I won’t hide my method behind a pay wall or charge you for access. If nothing else, I want you to have this information. It seems too simple to be effective - like all the best things! Really, this is what I do with world champions, record holders, innovators, creatives and professionals. Like DaVinci said, “Simplicity is the gretest act of sophistication”. When I say that generosity is a core value, I absolutely mean it. Besides, hard work and perseverance aren’t secrets. This method will help you get better at any challenge you face, live a more fulfilled and sustaining life, and take action on what is most important to you.

FIND FLOW

Still wondering if you’ve come to the right place?

Do you fit any of these descriptions?

  • You are looking for coaching in neuroscience and want to know about your brain, other people’s brains, or how brains work in groups.

  • You think training should be fun. You believe that the journey needs to be every bit as entertaining and rewarding as the destination itself, or you won’t start.

  • You want to get freakishly strong like an action hero so you can be a superstar in your chosen sport. You know how much you’ve overcome already to get here, and you’re not ready to quit just yet.

  • You’re a parapowerlifter

  • You’re a strength athlete who values the wisdom and experience a mentor provides while also valuing autonomy and being in charge. You don’t want to be told what to do - you want high-level, quality feedback and to work in partnership with a coach.

  • You want an experienced coach with a track record of success with a diverse group of athletes, because you know you are unique and want to express who you are. You want to know that your coach has gone to the types of places you are trying to reach.

  • You’re familiar with, maybe even comfortable with, powerlifting, strongman, barbells, kettlebells, hard work, and resilience - and you want to go deeper.

  • Your core values include Mastery, Independence, Belonging and Generosity.

Stay in touch

Let’s build a community on strength and kindness

Follow my journey.

  • Get stronger now without sacrificing what matters most

    Strength is values in action

  • Helping the weird kids get strong since the 90's

    Because it’s cool to be weird

  • You've found the right place

    Welcome

  • Even if you think you've tried everything, you're too old, too injured, or the goal is too big, you likely still suspect there is a straightforward way to "just get stronger"?

  • There is always another way.

    It’s called flow

  • Whether or not you ever compete, mastery, simplicity and fun matter.

    Because this is meant to be fun

  • The right conversation, at just the right time, can make all the difference

    What is stopping you?

  • Trust the process. Do the work. Enjoy the ride.

    Strong Is Fun